Circuit of the Americas Invitation

This mailer is for the 90 day countdown kick off event for the new Circuit of the Americas racetrack in Austin, TX. It was created as a mail out intended for CEO's of large companies to entice them to check out the track. The idea behind this mailer was that everyone who received one also received a key. The key could be used at the event to then try and unlock a car to win an all expense paid trip to any of the Formula One tracks anywhere in the world. The design for this mailer was meant to be clean and classy while having little secrets as you open and interact with it.